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In 2017, Moda will do $165 million in revenues, Nicodemus said. That's up from $68 million in 2015 . As well as growing internationally and investing in technology, Moda is adding categories to its retail offering. The company is expanding its shoes, handbags and accessories inventory and selling homewares for the first time. "When a client comes to Moda and they're buying home, they're buying the full tabletop -- flatware, stemware, art objects," Nicodemus said, adding that the average shopper seeking out plates and the like spends between $50,000 and $120,000. (The record for most expensive item ever purchased? $520,000 for a diamond necklace, to a Middle Eastern customer.) Moda Operandi was founded in 2010 by former Vogue market editor Lauren Santo Domingo and Icelandic entrepreneur Aslaug Magnusdottir. Magnusdottir bowed out in 2013, to be replaced by Nicodemus, a branding and merchandising expert who had spent 16 years at French luxury conglomerate LVMH. Santo Domingo remains cofounder as well as muse: the entire site's aesthetic mirrors her own. At 41, the stylish, wealthy, tech-savvy mom and Fashion Week front row fixture epitomizes Moda's target client.
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