Anna Werner... Theres some independent data to back up Nordstroms assertion of poor business performance: Ivanka Trumps online product sales declined by 26 percent in January 2017 from the same month a year ago, according to Slice Intelligence. Its research found that her brand experienced sales declines across all online merchants in the back half of 2016, including Amazon, Zappos and Nordstrom, a spokesman for Slice Intelligence said in an email. The brand reportedly booked $100 million in annual sales before the boycott revved up after the election of her father in November. Instead of dying down, the controversy over her brand appears to only be growing in light of President Donald Trumps tweet Wednesday that Nordstrom had treated his daughter so unfairly. His counselor, Kellyanne Conway, is under fire for a possible ethics violation by hawking Ivankas products Thursday on Fox News, urging viewers to Go buy it today . The result? Ivanka Trumps brand is getting slammed in the teeth by lower sales and hits to its image, says Eric Schiffer, the chief executive of Reputation Management Consultants. The pushback from President Trump and Conway may spur some supporters to buy Ivanka Trumps brand, he said, but that is unlikely to provide a lasting boost. Youll see many Republicans step up to protect Donald Trump and Ivanka, but itll likely be a one-time thing, Schiffer said. You dont see a lot of people with Make America Great Again hats walking around Nordstrom.
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